Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

Do Sophisticated Bots Work for LinkedIn Outreach? linkedin nonots prospecting Apr 25, 2022

Recently, I received a pretty sophisticated outreach that was probably bot-driven. #nobots

It started with a connection request saying he just wanted to network. That’s fine, so I connected. 

Then he sent me a video that clearly wasn’t personalized to me. On the video, he thanked...

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Having Problems Booking Meetings on LinkedIn? Try These Tips. prospecting Apr 19, 2022

Are you trying to book meetings with leads on LinkedIn? What do you do when a prospect isn't responding?

A member of our prospecting mastery course (we'll call him "Joe") has trying to reach the CIO of a major retail chain ($130B in revenue) (we'll call the prospect "Andy"). 

Joe sent...

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Don't Squander Your Most Productive Prospecting Season Jan 04, 2022

January marks the beginning of what will be the most productive prospecting season for most sales people.

Prospects are back at work, they’ve set new goals, and they’re excited about making quick progress. 

As you reach out to cold (and warm) leads, remember to focus on...

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Should You Outsource LinkedIn Lead Generation? linkedin Dec 08, 2021

Every once in a while, someone asks if they can outsource their LinkedIn prospecting to me. I strongly recommend against outsourcing LinkedIn lead generation.

Three years ago, a client asked me to help them find a LinkedIn lead generation firm. I personally reviewed and interviewed 12 firms.

I've...

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How Do I Cut Through the Noise on LinkedIn? linkedin prospecting Sep 28, 2021

"If everyone is hitting up decision-makers on LinkedIn, how can I cut through the noise and make a genuine connection?"

Many people dismiss LinkedIn as a sales tool because they don't think they can cut through the noise. But I've found it pretty easy to stand out just by being human and working...

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On LinkedIn, Size (of Your Network) Matters linkedin Sep 15, 2021

A connection asked me a great question recently.

“One of our new team members worked for a competitor and has a lot of connections with their employees. As we start using LinkedIn more extensively, should we remove them or block them?”

Great question!

First - never share anything on...

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Dropping the Prospecting Plate is Risky accelerator prospecting Sep 02, 2021

"The 90-Day Prospecting Accelerator seems like a lot of work, and I’m already busy. How much time would I need to devote?"

This is an important question.

Every professional is spinning multiple plates. The more responsibility, the more plates. 

When we get overwhelmed, prospecting is...

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Why You Should Never Automate LinkedIn Outreach linkedin Mar 15, 2021

A salesperson decided they needed some new leads. They heard about a networking meeting going on at a local chamber of commerce event and rushed over to the meeting with a box of business cards and a ream of brochures.

Upon arriving, they entered the networking area and saw lots of people...

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How to Book Hundreds of Sales Meetings on LinkedIn sales Mar 08, 2021

As you build your network on LinkedIn, you also need to engage with your connections and book meetings to get acquainted and find out if they're a qualified lead.

When you do this, remember to put yourself in your prospect's shoes. They're not ready to buy from you yet...they don't even know you....

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Increase Likelihood of Winning a Sale by 74% sales Feb 11, 2021

B2B buying is a team sport. Depending on the size and complexity of your offering, you probably have anywhere from 3-10 stakeholders involved in the decision process for any sales opportunity. 

Studies have shown that if you connect on LinkedIn with at least 6 stakeholders in a particular...

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4 Steps to Optimize Your LinkedIn Profile for Sales Prospecting linkedin Jan 27, 2021

When you're prospecting for new leads on LinkedIn, it's crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU.

You're not selling your product here, you're...

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The Reality of Cold Calling for B2B Sales cold calling Jan 04, 2021

When you're thinking about your 2021 sales goals, you're probably considering which methods are most likely to generate qualified leads. While we might be able to do more in-person events come summer, Covid is still likely to put a damper on networking for at least a few more...

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