Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility. 

But most of my clients struggle to come up with the right angles. 

Here’s a method that can help you create a narrative that is guarante...

LinkedIn Commenting Strategy: How to Create a Custom Feed of Influencers

On LinkedIn, your commenting strategy is just as important as your posting strategy. It’s a key tool for enhancing your human-to-human outreach and attracting your ideal leads. But, you’ve got to be strategic about finding the...

Becoming the Signal Above the Noise

In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather the undeniable qual...

“We’re spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.” A friend shared this over coffee recently.

“Are you publishing thought leadership?” I asked. “Not really. I know we should be. I know it’s important for our marketing s...

For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®️. 

This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless you purchase a pre...

When you schedule a call with a new prospect, how do you prepare?

Sometimes, I’m tempted to wing it with prospects, especially if they’re the ones who requested the meeting.

But that’s not wise. When I wing it, the calls might be pleasant, but we rarely agree to next steps, and I’m not as likely t...

 Target Influencers on LinkedIn with a Commenting Strategy to Build Audience

Struggling to cut through the noise and be heard on LinkedIn? Imagine having industry leaders who your ideal audience follows amplify your voice, bringing your content straight to your ideal audience. That's the power of a...

“No one ever made a difference by being like everyone else.”
― P.T. Barnum

At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.” 

Candyce gestured to the room filled with Microsoft partners “But tha...

Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.

Bots, bots, bots, bots, bots...

Is this the "utopia" of fully automated AI sales assistants? A Bot-Topia? 

Sure, automating tasks helps to streamline processes. 

But is it...

The LinkedIn Verification Conversation

LinkedIn has rolled out a new identity verification system, sparking discussions among professionals about its implications. A conversation between LinkedIn experts Gillian Whitney and John Experian provided insights into the benefits and potential concerns as...

If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.

Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...

LinkedIn launched groups in 2005 as a premium add-on. They later opened groups to all members. The first 8-10 years went really well. Groups were engaging, with lots of discussions and helpful advice. 

Joining and participating in niche LinkedIn groups used to be a go-to strategy for growing your n...