Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

Linkedin Lead Generation Blog

Extend your knowledge with these tips, tricks and insights geared to help you reach your business goals.

Annoyance at Scale: The Industrialization of the Sales Pitch annoyance at scale marketing no more pitch-slapping outbound sales prospecting sales sales process social selling Feb 10, 2025

In 1913, Henry Ford revolutionized manufacturing with the assembly line, transforming automobile production from a slow, handcrafted endeavor into a relentless, mechanized force. It was efficient. It was scalable. It was genius.

And somewhere along the way, salespeople thought: What if we did...

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Want to Win More Tech Deals? Get in Early, Stay Visible, and Influence the Buying Vision ai ai sales strategies buying process sales sales process thought leadership Feb 05, 2025

In 2025 and Beyond, Outdated Sales Tactics Are Your Biggest Liability

Tech buyers aren’t making decisions the way they used to — and they certainly don’t make them the way most sales teams expect. If you’re failing to publish thought leadership, waiting for buyer intent...

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Turn Your LinkedIn Experience Section into a Highlight Reel of Results linkedin linkedin profile tips linkedintips personal branding phils profile tips strategy Jan 21, 2025

Your LinkedIn Experience Section Isn’t Your Job Description

It’s your highlight reel of results. Too many LinkedIn profiles read like laundry lists full of responsibilities:

  • “Managed a team”
  • “Oversaw projects”
  • "Handled client accounts”

Here’s the...

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LinkedIn Profile Optimization Playbook to Strengthen Your Personal Brand branding linkedin profile tips personal branding phils profile tips propelgrowth linkedin tips Dec 17, 2024

Build a Memorable Personal Brand on Linkedin

Are you showing up on LinkedIn only to end up feeling invisible, unheard? Building a personal brand on LinkedIn can feel like you’re in a room full of people shouting at one another with megaphones. 

You’ve got stories, insights, maybe...

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Connect, Don't Bore: How to Brew The Perfect LinkedIn About Section linkedin linkedin profile tips personal branding phils linkedin tips phils profile tips Dec 11, 2024

A Café Chat, Not a Resumé Recital

I love living in Fort Collins, Colorado. It's so easy to get together with people for a "getting to know you" café chat.

That's kind of how your LinkedIn About Section should feel. Like sitting down for coffee with a prospect.

Think about it....

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Top 9 LinkedIn Profile Tips to Attract More Leads inbound marketing linkedin profile tips personal branding phils linkedin tips phils profile tips social media Nov 06, 2024

What makes someone stop and read your LinkedIn profile instead of moving on to the next?

Spoiler: it’s not a flashy job title or a laundry list of skills. It’s the story you tell, the way each section builds intrigue and credibility, compelling visitors to dig deeper.

In my first post...

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Buyer Persona Research Transformed This Company candyce edelen marketing Oct 29, 2024

How a data analytics firm used voice of the customer research to deliver an instant lift in sales.

– by Candyce Edelen


Most firms think that buyer persona or voice of the customer research is just for marketing. But in reality, deep customer understanding across the...

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4 Simple Steps to Optimize Your LinkedIn Profile Using Client Testimonials and AI ai ai sales strategies branding candyce edelen candyce linkedin tips linkedin profile tips Oct 06, 2024

Not sure what to write in your LinkedIn About section? A customer-centric LinkedIn profile can really help you attract inbound leads and build your credibility. 

But most of my clients struggle to come up with the right angles. 

Here’s a method that can help you create a...

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How To Create A Saved Search In LinkedIn candyce edelen candyce linkedin tips linkedin commenting linkedin saved search linkedintips Sep 26, 2024

LinkedIn Commenting Strategy: How to Create a Custom Feed of Influencers

On LinkedIn, your commenting strategy is just as important as your posting strategy. It’s a key tool for enhancing your human-to-human outreach and attracting your ideal leads. But, you’ve got to be strategic...

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LinkedIn Profile Mastery: The Power of Personal Branding branding linkedin linkedin profile tips personal branding phil donaldson phils linkedin tips phils profile tips propelgrowth linkedin tips social media thought leadership Sep 16, 2024

Becoming the Signal Above the Noise

In the cacophony of digital voices, standing out is less about volume and more about resonance. Think of the last time you met someone truly memorable. Chances are, it wasn't their ability to recite their resumé that stuck with you, but rather...

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Thought Leadership Redefined: Transform Your Existing Content Into a Trust-Building Machine candyce edelen content marketing demand generation social media thought leadership Aug 26, 2024

“We’re spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.” A friend shared this over coffee recently.

“Are you publishing thought leadership?” I asked. “Not really. I know we should be. I...

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LinkedIn®️ Restricted Personalized Invitations. Now What? candyce edelen human-to-human framework linkedin linkedintips prospecting Aug 19, 2024

For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®

This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless...

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