Target Influencers on LinkedIn with a Commenting Strategy to Build Audience

Struggling to cut through the noise and be heard on LinkedIn? Imagine having industry leaders who your ideal audience follows amplify your voice, bringing your content straight to your ideal audience. That's the power of a...

“No one ever made a difference by being like everyone else.”
― P.T. Barnum

At a recent DirectionsNA conference, Candyce asked an attendee, “What’s your company’s differentiator?” He replied, “We really care about our customers.” 

Candyce gestured to the room filled with Microsoft partners “But tha...

Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.

Bots, bots, bots, bots, bots...

Is this the "utopia" of fully automated AI sales assistants? A Bot-Topia? 

Sure, automating tasks helps to streamline processes. 

But is it...

The LinkedIn Verification Conversation

LinkedIn has rolled out a new identity verification system, sparking discussions among professionals about its implications. A conversation between LinkedIn experts Gillian Whitney and John Experian provided insights into the benefits and potential concerns as...

If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.

Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...

LinkedIn launched groups in 2005 as a premium add-on. They later opened groups to all members. The first 8-10 years went really well. Groups were engaging, with lots of discussions and helpful advice. 

Joining and participating in niche LinkedIn groups used to be a go-to strategy for growing your n...

As a founder, you have unique advantages in driving sales due to your deep knowledge of the product vision and ability to convey passion. Harnessing founder-led sales can be a huge differentiator and can accelerate growth for early-stage startups and small SMBs.

Benefits include: 

• Deeper custome...

"She keeps showing up like a bad rash!"

A CMO told us about a sales person who just would not stop pestering him, even after he clearly told her he was not interested in her offer and was not going to schedule time to meet. 

“She just keeps showing up like a bad rash,” he told us.

Ugghh! What a t...

"Hi [Name], I hope this message finds you well. I came across your profile on LinkedIn and was impressed by your experience in [industry/position]. I'm reaching out because I believe you could benefit from [product/service] at [company]. Would you be open to discussing how we could potentially work ...

I lost over $335,000 before figuring out how to build a sales team.

Back in 2002-2005, I built the sales team for a fintech venture I co-founded. 

I was a complete novice when it came to recruiting and leading a sales team. 

I was pretty good at sales and spent 2 years teaching solution selling. ...

And how to create a 90-day sales plan using these KPIs

Tracking the right sales KPIs (key performance indicators) is essential for knowing whether you’ll meet your sales goals. 

 But most teams focus on the wrong metrics. They obsess over lagging KPIs like closed deals, revenue generated, and pipe...

Introducing Yourself With Impact: Crafting an Optimal LinkedIn Profile

If you work in sales, have a small business, or lead a small or medium business, you need a strong LinkedIn profile. It's a crucial part of your brand. It helps you reach future clients, employees, partners, and investors. 

But...