Specialization is crucial for a software ISV (Independent Software Vendor) to achieve success in the highly competitive tech market. By focusing on a specific industry or domain, ISVs can create products that meet the unique needs and demands of that market. This not only helps the ISV stand out...
We often hear from prospects that a human-to-human approach on LinkedIn takes too long and is less efficient. But it's actually less time consuming because it's more effective.
I talked to a client who found that it saved him 43 hours a month over automated outreach.
What would you do...
The key to lead generation for B2B is to focus on a specific target audience and create a strategy that integrates automation with a human-to-human approach.
While it’s ok to automate certain aspects, many studies prove that customers feel more comfortable when they’re able to engage...
Social selling on LinkedIn has become a new buzzword. But is it actually possible to sell services on LinkedIn? The short answer is YES!
I’ve had AMAZING results selling on LinkedIn. In 2018, I started experimenting with social selling on LinkedIn. It took a bit of research into best...
You came to this page to find the LinkedIn prospecting message templates that work to start conversations with prospects. I’ve included all those templates below, and we’ll examine the use cases and usefulness of each.
But before we get to that, let’s talk about some of the...
Sales reps and business development pros should always be looking for new leads. LinkedIn is a particularly attractive platform for lead generation, since it's full of professionals who are typically decision-makers in their companies.
In this blog post, we'll explore the risks of automating your...
Using Linkedin automation could result in your LinkedIn account being banned.
Recently LinkedIn won two lawsuits against data scrapers. These decisions give LinkedIn more ammunition to crack down on fake profiles and bots on their platform. These are the two key tools firms use to automate...
Did you know that LinkedIn restricts accounts for too many profile views? I've seen many people get locked out of their LinkedIn accounts for days, weeks, and even months...simply because they viewed more profiles than LinkedIn thought they should.
And there's no clear limit on the number...
Is your team using an account-based marketing (ABM) and sales strategy? If you're not using LinkedIn as part of your enterprise account strategy, you're missing out. It's the perfect way to get the entire buying committee on board with your solution.
LinkedIn is an ideal starting point to get...
Your headline is arguably the most important part of your LinkedIn profile.
- Your headline is is the first thing people see when you send a connection request
- It’s the first section they’ll read on your profile
- It’s searchable, and helps you get found when people search...
Lots of people on LinkedIn argue that blank connection requests work just as well as those including a note.
Actually, they work much better than a note that contains a sales pitch.
So should you stop putting all that effort into writing a personalized connection request?
I think this really...
The mythical sales "easy button" doesn't exist. Sorry!
Every week, I talk to business owners looking for an effortless way to attract qualified leads and close sales. If you listen to the "growth hackers" and "gurus" on LinkedIn, it's easy to be fooled into believing that building an audience...
