āWeāre spending $8,500 a month on ads. But the leads are too small and not ideal fits. We need a better way to attract prospects.ā A friend shared this over coffee recently.
āAre you publishing thought leadership?ā I asked. āNot really. I know we should be. I know itās important for our marketing s...
A Bird in the Hand is Worth FourĀ in the Bush
We talk a lot about creating demand, generating leads and acquiring customers in this blog. But marketers also need to focus on customer retention. Consider this: most sales organizations close about one out of every four qualified opportunities. So that...