Studies show that 74% of B2B technology deals go to the seller who brings the most buyer insight and helps form the buying vision. You can only achieve this with in-depth buyer research.
Buying ERP is a Complex Process
The process for buying an ERP platform is complex. Buyers need to know ...
Creating targeted content for a specific audience makes a huge difference in marketing results.
Last week, an Acumatica partner asked me why theyâre not attracting Acumatica leads. They hired a marketing agency to write weekly blog posts and promote them via social media. But the traffic to t...
ERPÂ VARs â marketing needs to be an ongoing investment. Build your brand, create content and your unique voice to ERPÂ content. Set up your campaigns, and be patient. It takes time to build momentum.
This is the last article in our series about how to leapfrog your competition. My first article...
ERPÂ VARs â if youâre going to grow your business, you have to focus branding your business, not branding the vendor's product.
Our last three articles about leapfrogging the competition talked about developing your go-to-market strategy and your niche. We also discussed the need to stop selling acc...
ERPÂ VARs - if you develop a solid go-to-market strategy, you can leapfrog your competition and speed up the growth and profitability of your business.
As an ERPÂ reseller, you have hundreds of competitors all selling similar products. The competition is fierce. With so many VARs (value added re...
