“No one ever made a difference by being like everyone else.”
― P.T. Barnum
Echo Chamber Differentiator
Candyce told me a story about a recent encounter at this year’s Directions conference. She asked an attendee, “What’s your company’s differentiator?” He...
If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.
Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to...
Hey there, Phil here.
Have you ever published a blog post, only to realize that you need to change the image — but the image doesn't update in your LinkedIn post? This issue often arises because the LinkedIn image cache hasn't been updated. But don't worry, there is an easy fix!
Specialization is crucial for a software ISV (Independent Software Vendor) to achieve success in the highly competitive tech market. By focusing on a specific industry or domain, ISVs can create products that meet the unique needs and demands of that market. This not only helps the ISV stand out...
