In 1913, Henry Ford revolutionized manufacturing with the assembly line, transforming automobile production from a slow, handcrafted endeavor into a relentless, mechanized force. It was efficient. It was scalable. It was genius.

And somewhere along the way, salespeople thought: What if we did that…...

For years, I’ve advocated for sending a personalized connection request anytime you wanted to connect with someone on LinkedIn®️. 

This year, LinkedIn changed the game and started restricting personalized invitations for free accounts. Now you can only send about 5 a month unless you purchase a pre...

When you schedule a call with a new prospect, how do you prepare?

Sometimes, I’m tempted to wing it with prospects, especially if they’re the ones who requested the meeting.

But that’s not wise. When I wing it, the calls might be pleasant, but we rarely agree to next steps, and I’m not as likely t...

Imagine a world of bots calling bots. Bots emailing bots. Bots commenting on bot-generated posts. Bots pitch-slapping bots.

Bots, bots, bots, bots, bots...

Is this the "utopia" of fully automated AI sales assistants? A Bot-Topia? 

Sure, automating tasks helps to streamline processes. 

But is it...

If you run a business or are in sales, you’ve undoubtedly heard about the value of consistently posting on LinkedIn.

Consistently publishing helpful content on LinkedIn as well as on blogs, videos, social media, and email is essential for attracting your ideal audience and getting them to engage. I...

"She keeps showing up like a bad rash!"

A CMO told us about a sales person who just would not stop pestering him, even after he clearly told her he was not interested in her offer and was not going to schedule time to meet. 

“She just keeps showing up like a bad rash,” he told us.

Ugghh! What a t...

"Hi [Name], I hope this message finds you well. I came across your profile on LinkedIn and was impressed by your experience in [industry/position]. I'm reaching out because I believe you could benefit from [product/service] at [company]. Would you be open to discussing how we could potentially work ...

And how to create a 90-day sales plan using these KPIs

Tracking the right sales KPIs (key performance indicators) is essential for knowing whether you’ll meet your sales goals. 

 But most teams focus on the wrong metrics. They obsess over lagging KPIs like closed deals, revenue generated, and pipe...

Imagine if you could understand your ideal customer better, educate yourself about new industry trends faster, and brainstorm conversation starters all with the help of AI. Sounds too good to be true?

Welcome to the world of AI and ChatGPT. In this blog post, we'll share 7 prompts that can help you...

You came to this page to find the LinkedIn prospecting message templates that work to start conversations with prospects. I’ve included all those templates below, and we’ll examine the use cases and usefulness of each.

But before we get to that, let’s talk about some of the risks of using template...

Sales reps and business development pros should always be looking for new leads. LinkedIn is a particularly attractive platform for lead generation, since it's full of professionals who are typically decision-makers in their companies.

In this blog post, we'll explore the risks of automating your L...

Is your team using an account-based marketing (ABM) and sales strategy? If you're not using LinkedIn as part of your enterprise account strategy, you're missing out. It's the perfect way to get the entire buying committee on board with your solution.

LinkedIn is an ideal starting point to get your ...