Sales reps and business development pros should always be looking for new leads. LinkedIn is a particularly attractive platform for lead generation, since it's full of professionals who are typically decision-makers in their companies.
In this blog post, we'll explore the risks of automating your...
Is your team using an account-based marketing (ABM) and sales strategy? If you're not using LinkedIn as part of your enterprise account strategy, you're missing out. It's the perfect way to get the entire buying committee on board with your solution.
LinkedIn is an ideal starting point to get...
"LinkedIn is evolving away from human communication."
That was a comment on a recent LinkedIn post about bots.
In a way, it's true. When people use automation on LinkedIn, it's never effective. But I've built so many great relationships on LinkedIn. And I'm doing real business on...
Recently, I received a pretty sophisticated outreach that was probably bot-driven using a LinkedIn automation tool. #nobots
It started with a connection request saying he just wanted to network. That’s fine, so I connected.
Then he sent me a video that clearly wasn’t...
Are you trying to book meetings with leads on LinkedIn? What do you do when a prospect isn't responding?
A member of our prospecting mastery course (we'll call him "Joe") has trying to reach the CIO of a major retail chain ($130B in revenue) (we'll call the prospect "Andy").
Joe sent...
"If everyone is hitting up decision-makers on LinkedIn, how can I cut through the noise and make a genuine connection?"
Many people dismiss LinkedIn as a sales tool because they don't think they can cut through the noise. But I've found it pretty easy to stand out just by being human and working...
"The 90-Day Prospecting Accelerator seems like a lot of work, and I’m already busy. How much time would I need to devote?"
This is an important question.
Every professional is spinning multiple plates. The more responsibility, the more plates.
When we get overwhelmed, prospecting is...
When I started PropelGrowth in 2007, I was able to leverage a network and reputation I had built in financial services over the past 10 years with my two prior startups. I also published thought leadership content in industry publications every few months. My network and that content brought in...
