Content pillars for a founder brand are the three to five topics you commit to being known for. You don't have to invent them; your customers' questions already wrote the list. Here's the framework I use to help founders choose theirs.
For most of LinkedIn's history, the feed ran on relationships. ...
Do you have time to build a founder brand? The honest answer: you don't have time not to. Every quarter you stay invisible, cold outreach gets more expensive and the market decides who to trust while you're still invisible.
Every founder I talk to about building a brand on LinkedIn agrees it matter...
How long does a founder brand take to work? Plan on 12 to 18 months of consistent presence before results turn steady and measurable. Most founders quit right before it starts working.
A few years ago, I decided to try gardening. I planted cilantro seeds. It was the first time I'd grown anything fr...
B2B demand generation is failing because most companies harvest demand but fail to plant. Capturing demand is easier to measure, easier to show ROI. But if you aren't planting, you won't have any demand left to harvest. A founder brand does the planting: it builds the visibility, credibility, and tr...
A founder brand is the last durable competitive moat in B2B. Competitors can use AI to copy your product, your pricing, and your content. But they can't copy you, and they can't copy the trust you build in the marketplace.
When I cofounded my first software company in 2000, our technology advantage...
A founder brand is the visibility, credibility, and trust you build with buyers by showing up in public, under your own name, educating the market, being genuinely helpful, and being genuinely you.
It's also the only durable competitive advantage left for most B2B firms.
We used to be able to crea...
