As you build your network on LinkedIn, you also need to engage with your connections and book meetings to get acquainted and find out if they're a qualified lead.

When you do this, remember to put yourself in your prospect's shoes. They're not ready to buy from you yet...they don't even know you....

B2B buying is a team sport. Depending on the size and complexity of your offering, you probably have anywhere from 3-10 stakeholders involved in the decision process for any sales opportunity. 

Studies have shown that if you connect on LinkedIn with at least 6 stakeholders in a particular...

When you're prospecting for new leads on LinkedIn, it's crucial to optimize your profile to engage your prospective buyers. Make your personal value proposition clear to your target leads. Show them how they can benefit from getting to know YOU.

You're not selling your product here, you're...

When you're thinking about your 2023 sales goals, you're probably considering which methods are most likely to generate qualified leads. Inbound has declined in effectiveness over the past few years, so a lot of firms are resorting to cold calling to make their numbers. 

Cold Calling...

It's a new year, and hopefully, it will be a better one, with business picking up for firms that saw setbacks in 2020. 

As we all work on setting our sales goals for the year, we need to evaluate what strategies are most likely to generate the leads we'll need. Unfortunately, for a lot...

When I started PropelGrowth in 2007, I was able to leverage a network and reputation I had built in financial services over the past 10 years with my two prior startups. I also published thought leadership content in industry publications every few months. My network and that content brought in...