A Bird in the Hand is Worth Four in the Bush
We talk a lot about creating demand, generating leads and acquiring customers in this blog. But marketers also need to focus on customer retention. Consider this: most sales organizations close about one out of every four qualified opportunities. So that...
Some of our most impactful conversations have focused on the difference between content marketing and thought leadership. As I work with clients to plan their content strategy, this continues to be an important issue.
Explaining the Value of Financial Technology is Hard
We work with quite a few fi...
If you represent a financial technology firm and are looking for help with content marketing, then you already understand the very real need to deliver a steady stream of helpful, engaging content to your readers. But if youâre like most FinTech firms, your marketing team doesnât have the time or at...
Your competitors arenât the ones buying from you â so why are you spending more time studying them than your customers?
Chasing differentiation for its own sake can pull you off course; real clarity comes from understanding what your buyers actually need, fear, and value.
A competitive market isnâ...
Many of our clients offering specialized trading technology spend excessive time worrying about their competition. Are you in this camp? Does your team spend more time doing competitor analysis and examining what competitors are doing than figuring out what customers need? Â Are you trying to match c...
