Does this sound like your conferences?
You pay a bunch of money to sponsor an event. Marketing sets up a booth, buys cool swag and holds drawings to attract leads. Your salespeople pitch everyone who walks by. SMEs stand ready to do demos. But finding your ideal prospects in a sea of attendees can be really challenging. Everyone works hard. You all leave the event exhausted.
And then…crickets. None of the leads turn into decent prospects.
Marketing points to an “awareness” ROI.
While branding and awareness are important, events need to produce more than just intangible benefits.
It's crucial to focus on generating quality leads that can turn into revenue.
What if you could do it differently?
Now imagine your next event. Sales and marketing team up to prepare a list of ideal targets likely to attend the event.
The sales team gets to work weeks ahead of the event, working the target list to pre-schedule 1:1 in-person meetings at the conference.
When you get to the event, everyone is excited with full schedules of 1:1 meetings.
As your sales team establishes relationships, the new leads introduce them to other colleagues at the event.
People who've met with your sellers drop by your booth to meet your team. They schedule follow-up meetings.
You go home with a list of solid prospects to follow up.
Find quality leads, not swag hunters
Stop wasting cash on conference swag and freebies. They draw swag-seekers, not potential customers. If you're not getting quality leads, you need a new approach. Don't throw away your money on gimmicks that don't work.
Stop wandering aimlessly. Network strategically.
Filtering through 1000s at a conference to find ideal prospects can feel impossible. It's especially tough for those who don't know many attendees. Don't waste time and money on events without a solid networking strategy.
Are you ready to get a better event ROI and real leads from your next conference?
Hey there, I'm Candyce. Like you, I've struggled to get a measurable event ROI from conferences. We have tight budgets, so every dollar spent on a conference needs to deliver an ROI.
Last year, I tried a new conference prep approach using my proven human-to-human LinkedIn networking strategy.
I started by checking out the list of speakers and sponsors to see who was attending the Directions NA conference, which I knew would be full of VARs and ISVs in the Microsoft Dynamics channel.
Since these are ideal prospects for me, I started reaching out to them on LinkedIn.
I was able to schedule in-person meetings with 15 leads before the conference even began. Because I’d already had a conversation with them on LinkedIn, a relationship was established. So in every meeting, we hit the ground running and had some very productive introductory conversations.
This was a game changer for me. I went from knowing nobody to having 15 new colleagues in the Dynamics channel. They introduced me to other people at the event. These meetings opened sales opportunities that I never would have found otherwise.
We got a better event ROI from that summit than I've EVER gotten in the past 20 years of doing events.
It made the whole conference experience a lot more fun and a LOT more profitable. If you're looking for a better way to prep for your next conference, I highly recommend giving this approach a shot.
Join our workshop for these outcomes:
Strategy
Refine your target list and your outreach strategy
Messaging
Craft irresistible messages that get responses
Meetings
Book in-person meetings with ideal prospects
This process will outperform any other lead generation tactic you’re using. And it’s not just me: I’ve taught this approach to more than 250 people in the past year. Those who put it into practice are getting consistent results.
No spam, #nobots, no pitch slapping.
Just warm, human-to-human outreach that works.
What is it?
50-minute on-demand workshop.
Learn how to target your ideal prospects at conferences, connect authentically, manage your calendar, and book 1:1 meetings.
What's included?
- Tips for irresistible messages
- Scheduling and reminder hacks
- Fun and easy follow-up tips
- Swipe copy to get you started
How much does it cost?
Cost is only $57.
You'll have access to the on-demand workshop for a full year.
