Are you struggling to re-engage B2B leads that are ghosting you?
Sometimes, prospects go dark. They stop responding to your calls and emails. Sending a 'just checking in' email rarely works. But what else can you do?
Join us to learn a radically different approach to re-engage those prospects.
Even better, the strategy will also help you attract new leads who have similar needs.
In this workshop, we will guide you through a proven strategy that goes way beyond traditional outreach methods.
Say goodbye to ineffective emails and hello to a fresh way to get in touch that will make your prospect WANT to talk to you.
This strategy not only re-engages your cold B2B leads but also attracts new ones.
Instead of just following up, checking in, or sending endless emails with content offers, you can invite your prospect to be interviewed for articles you're creating.
This warms up your relationship with the cold leads, creating multiple meaningful touch points.
In this workshop, you'll develop a strategy where you can interview cold leads to produce articles and content for use in blogs, emails and LinkedIn. It creates super relevant content to attract leads with similar situations, interests and needs. And it also positions you as a relevant thought leader.
This workshop is designed for business owners, senior salespeople, and marketers in small technology and services companies that sell B2B.
What you will learn
At the workshop, you will:
- Build your outreach strategy - Identify 8-10 leads to target; learn 3 approaches to identify topics your leads want to talk about; and receive an interview plan and messaging templates for outreach.
- Structure your interviews - Learn effective techniques for conducting interviews that deliver interesting content AND uncover your prospect’s current situation and needs.
- Develop a cadence - Create a multi-touch cadence that keeps you in touch with your prospect and ensures a response every time.
- Create engaging content - Turn interview quotes into LinkedIn posts and carousels, and repurpose content into email nurture sequences.
Meet Your Instructor
Led by industry expert Candyce Edelen, CEO of PropelGrowth, this workshop is designed specifically for business owners, salespeople, and marketers in small technology and services companies that sell B2B.
With her extensive experience in human-to-human social selling, Candyce will empower you with the knowledge and tools to leverage LinkedIn and other platforms to grow your business.
The strategy Candyce will teach in this workshop allowed her to book 125 sales calls in 6 months. She used the calls to create valuable content, and also opened 27 new sales opportunities and closed $438K of new business.
Revive Cold Leads With Content
Transform the way you nurture B2B leads
Choose your preferred session
December 13 | 10:00am MT