Even if you aren’t the founder, you can build a powerful personal brand by sharing your unique expertise, day-to-day operational insights, and industry point of view. It will still work to build your firm's visibility, credibility and authority with your target market.

Do you have time not to? Building a founder brand is part of your business development responsibilities — not extra work on top of them. It's 2-3 hours a week and the highest-return investment you can make in the long-term growth and stability of your business.

That's exactly what this workshop solves. You'll find your content directly from customer conversations you've already had.

This isn't about research-driven TED talks. It's about sharing the wisdom you've built from years in the trenches. Your customers want to hear from you — not a polished corporate brand. Your experience and expertise matter more than you think. And if you're not the founder and are still learning, do that learning in public. You'll be amazed at how much trust that can build with your audience.

It's not about going viral. It's about business outcomes — visibility, trust, and inbound leads from the right people. We'll show you what actually works for tech and service-oriented B2B companies specifically. But if your audience isn't on LinkedIn, the same approaches to content work well on other platforms. 

You can't automate a relationship with another human. Lots of people are trying AI posting and commenting right now — and it's starting to seriously hurt their brands. And LinkedIn is now taking action to penalize people using automated or spammy techniques. Long term, it's a very bad strategy.

Not fully. It has to be your voice — no one can be you on LinkedIn. But there are elements you can get help with. We offer a done-with-you service that keeps you involved while taking the heavy lifting off your plate. We'll tell you more at the end of the workshop.