Your biggest competitor isn't another firm. It's your invisibility.
When your ideal buyers have a problem, they search for answers. They'll ask Google, colleagues, and their AI tools. If you're not showing up in those moments, you don't exist to them.
And you'll never get the chance to earn their trust.
Benefits of Building a Founder Brand
Building a founder or executive brand builds trust faster than any other marketing strategy. Here are just a few of the outcomes firms consistently experience:
- Improved inbound lead quality - because leads already know and trust your firm.
- More sole-sourced deals - because leads want to work with the founder who set their vision.
- Premium pricing - buyers are willing to pay a premium for the privilege of working with a well-known founder.
- Shorter sales cycles - when the buyer comes into the process already trusting you, deals close faster.
What Changes When You Build a Founder Brand
- A founder brand makes you visible, credible, and findable — by human buyers and AI alike.
- It's the only organic way to stand out in a crowded market where every partner sells the same products with the same promises.
- And when buyers already know and trust you before the first call, they'll pay a premium to work with you.
You already have what you need to build your brand. It comes out every time you talk to a customer.
In this workshop, we'll help you get it out of your head and onto LinkedIn.
What You'll Walk Away With
In 90 minutes, you'll go from "I don't know what to post" to ready to publish.
- A clear founder brand position that sets you apart
- 3-5 content pillars built from your own expertise
- Draft posts written from your real customer conversations
- A realistic weekly content plan you'll actually stick to
- AI prompts that keep generating content in your voice
Live breakouts included. Recording available — but the breakouts are live only.
Save my early bird seat for $37What We'll Cover
LinkedIn Quiz: What Works in 2026
LinkedIn changed dramatically in late 2025 and early 2026. Test what you think you know — then learn what actually drives reach today, why most posts get ignored, and what moves the needle.
The Business Case
You'll understand why a strong founder brand is the only differentiation strategy left. You'll leave with a clear plan for how you can build trust and authority with buyers who are researching solutions.
Finding Your Content ⚡ LIVE BREAKOUT
Your best content is already in your customer conversations. You'll mine your own transcripts, write real hooks, and leave with draft posts that speak to questions your prospects are asking.
Your Plan
You'll leave the workshop with your content pillars, a weekly cadence for posting and engaging, a plan for turning your conversations into content, and the metrics that matter for a firm your size.
September 10, 2026 | 10am MT / 12pm ET | 90 minutes | Live Virtual
Recording included. Breakouts are live only.
Early bird: $37 through August 22. Price rises to $57.
Save my seat for $37Is This for You?
This is for you if...
- You're ready to stop being invisible
- You're tired of sounding like every other partner
- You want a pipeline that doesn't depend on referrals
- You know LinkedIn matters but don't know what to say
- You're ready to invest 2 hours a week
This is NOT for you if...
- You'd rather look like everyone else
- You're not willing to do the work
- You expect instant results
- You want to automate everything
- You're not willing to invest your own time
Meet Your Hosts
Candyce Edelen
Founder, PropelGrowth
Candyce has spent 25 years helping B2B founders go to market, earn trust, and close high-value deals. She's interviewed 250+ buyers and trained hundreds of Microsoft partner founders on LinkedIn — and proven that your best content is already in the conversations you're having.
Anya Ciecierski
Co-Founder, ERP Software Blog
Anya has worked in sales and marketing in the Microsoft Dynamics channel since 1999. ERP Software Blog is the largest and longest-running group blog in the Microsoft Dynamics channel — and the #2 source AI tools cite when answering questions about ERP software. She knows what buyers in this space are actually searching for.