What You’ll Learn:

• Why you need a Buyer MVP (Minimum Viable Persona): Discover the critical difference between vague customer profiles and a true Buyer MVP that drives engagement and conversions.

• A Simplified Process for Building Your Buyer MVP: Learn a streamlined process for creating a persona that’s detailed, actionable, and easy to apply across your marketing efforts.

• Crafting a Meaningful Content Strategy: See how a well-defined Buyer MVP helps you build content strategies that connect with real customer motivations and lead to measurable results.

• Banishing Mediocrity in AI-Assisted Content: Gain insight into how an MVP can guide AI to produce better, more relevant, and personalized content for your unique audience.

With these tools, you’ll be able to use AI effectively, ensuring that each piece of content is aligned with what your buyers care about most. Move beyond guesswork, avoid common pitfalls, and start creating content that sticks.

Who Should Attend

This workshop is designed for founders, executive teams, marketing leaders, and sales professionals who want to build a deeper understanding of their target audience.

Don’t miss the opportunity to learn from Ardath Albee, a B2B marketing expert and seasoned author with years of experience guiding brands to create buyer-centric content strategies. Ardath has been a pioneer in customer-centric content marketing, consulting with companies like Cisco, Dun & Bradstreet, and Autodesk. Her actionable insights have helped countless B2B professionals build lasting connections with their buyers.

Make This the Year You Master Buyer Personas!

Join us on November 5th and take the first step toward understanding your audience like never before. Your path to creating content that truly converts starts here.

About the Speaker

Ardath Albee is a seasoned B2B marketing strategist and accomplished author known for her expertise in buyer personas and content marketing. With over two decades of experience, Ardath has become a renowned thought leader in creating buyer-focused content strategies.

Her widely respected books, Digital Relevance and eMarketing Strategies for the Complex Sale, offer actionable frameworks for building meaningful customer connections in the digital age.

Ardath’s work focuses on transforming how B2B companies approach marketing by developing deep buyer insights, equipping marketers with the knowledge to create content that truly engages and converts.

Her unique insights have positioned her as a go-to expert in developing strategies that foster genuine, long-lasting audience relationships.