LinkedIn Growth Hack: Founder-Led Brand

The twice weekly sessions are an hour on Tuesdays and 90 minutes on Thursdays. You should also plan to invest 30 minutes daily on LinkedIn, commenting on posts and publishing your own posts. 

There is a LOT of evidence that daily posting has a dramatic impact on building your audience. You're much more likely to be seen by your target audience if you post once a day (or at least 5 days a week). But posting 3 times a week on a consistent cadence is also good. 

Don't worry about annoying your prospects. They'll see you in their feed along with other content. It won't look like you're spamming them. But you will build awareness. 

Don’t worry, we’ll record the sessions and post them in a private library so you can watch at your leisure. In addition, you have access to our team and your cohort in our private community, so you can ask questions, solicit ideas and even ask cohort members to help boost engagement on your posts.

If you attend the first two sessions and don’t get value, then we’ll refund your money. After that, no refunds are provided.

The process works, if you work it. But it takes committed practice every day to engage on LinkedIn, observe your audience, and learn what kinds of content resonate best with your audience. By the 4th week, you should be seeing more steady results. But that’s only if you’re consistently working the process.

We screen all participants to ensure that everyone in the group will benefit from collaboration. 

Many of our participants are thrilled to have other cohort members who are in similar industries, because it allows them to collaborate. Members often do joint events, engage with each other's content, and give super helpful advice on messaging. A rising tide lifts all boats. 

Our framework is very straightforward. You’ll focus on 4 core competencies — targeting a niche, customer-centric messaging, engaging with influencers, and posting content. Every step is designed to help you find what works with your audience on LinkedIn.

Not every company is active on LinkedIn. But much of the content you'll be creating works equally well in an email cadence. 

We start with LinkedIn, because it’s so much more effective than other channels. But we encourage and teach multi-touch cadences that incorporate LinkedIn, email and other social channels.

We are deeply opposed to using bots or other technology to automate connection requests and direct messages on LinkedIn. We are focused on bringing the humanity back to prospecting. If you want to automate, find a different program. We’re not for you.

However, there are tools like Buffer that enable you to schedule posts. These tools can be beneficial because they allow you to pre-plan your posts and publish at a consistent time each day. But don't assume that you can "set it and forget it." You'll need to log into LinkedIn several times a day to respond to comments and encourage engagement. 

No, a LinkedIn premium account is not necessary to build your organic audience on LinkedIn.

YES! We are using LinkedIn for human to human connection. We don’t automate, we don't outsource. We teach you how to engage.

No. We know that many businesses outsource social media, but frankly, it’s not nearly as effective and doing the work internally. You’ll get far better results if you’re personally engaging with your prospects, human-to-human. If you want to outsource your relationships, then this program is not for you.